LivingHalal Founding Statement 
Motto: Living Halal can be fun and rewarding
Mantra: We ask our fans thought provoking questions, to solicit Halal alternative answers.
Motivation: Why bother?
Because, we need it and we couldn’t find it. Other sites out there suffer from one of these symptoms: too serious, dry, academic, out of touch with reality, or unauthentic knowledge.
Value Preposition/Uniqueness: So how are we different?
- Simplification is our life philosophy
- Values delivered in a fun way
- Human-oriented lifestyle
- Practical solutions with reality checks
- Two-way communications with fans (We form a learning community with fans)
- Rooted in local community service
- Built with philanthropy in mind as opposed to after-thought ones
- Built with exchange in mind: actively seeking non-Muslim contributors
- Holistic
- Relatable/relevant
- Thought provoking
- Halal alternative answers
Meanings: What meanings we create?
- Halal
- Guilt-free
- Soothing
- Calming
- Relaxing
- Trustful
- Helpful
- Resourceful
- Easy
- Simple
- Natural
- Human-oriented
- Humble
- Sophisticated
- Communicative
- Understanding
- Sympathetic
- Value
- Organic
- Green
- Healthy
- Youthful
- Energetic
- Empowering
- Inspirational
- Aspiring
- Good cause